ABSTRACT

P-V.ⓢ specializes in editorial design, brand identity, art direction, and digital presence (web and social media). Our goal is to create projects that reflect each brand’s values and communication needs. Through a conceptual research, we develop distinctive, recognizable, and honest graphic design solutions.

PIFARRÉ—VALLEJO is the design studio of Adrià Pifarré Vallejo. His career began in 2011 when he co-founded the project No más tuppers de mamá alongside Carlos Román. Following the success of this venture, in 2014, they partnered with other designers to establish Outro Studio. During this time, they worked with clients such as Etnia Barcelona, Nike, Ajuntament de Barcelona, Pull&Bear… taking on roles as a graphic designer and art director, leading projects and teams, and managing productions for over 300 projects. He also had the opportunity to give lectures and workshops in countries such as the United States, Mexico, France, and Portugal. In 2018, Outro concluded its operations, marking a turning point in Adrià’s career. He transitioned into freelance work and founded his own studio, collaborating with clients like The Issue Ten, Hercules Universal, VISO Project, Ajuntament de Barcelona, ICUB, Desigual, Rare Beauty, Christie’s… In parallel, in 2020, he began teaching at LCI University and Labasad, where he mentors students in editorial, project development and final degree projects.

FEATURED WORK

Our work has been featured on platforms such as Fonts In Use, Logos.ai, Bendito Mockup, Unbserved and Logomotivations, Neo2 Magazine, Fedrigoni Club, TheCreativeNetwork, Tendencias.tv, ADG-FAD.

CLIENTS

( Ajuntament de Barcelona ) ( Ajuntament de Girona ) ( Atresmedia ) ( Blanc Festival ) ( Borges ) ( Christie’s ) ( Colnaghi ) ( Consorci Gavarres ) ( Desigual ) ( Diputació de Girona ) ( EF ) ( Estée Lauder ) ( Etnia Barcelona ) ( Fundació Joan Miró Barcelona ) ( Furtuna Skin ) ( Futura Projects ) ( H&M ) ( Heura ) ( Hercules Books ) ( Hercules Magazine ) ( Institut de Cultura de Barcelona, ICUB ) ( Júlia Perfums ) ( L’Auditori ) ( Melià ) ( Meliá Hotels & Resorts ) ( Museu de les Cultures del Món ) ( Mundo Zero ) ( Netflix ) ( Nike ) ( OFFF ) ( Patterson Agency ) ( Playstation ) ( Suot ) ( Susanne Kaufmann ) ( Tous ) ( Université de Mons ) ( Universidad Pablo Olavide ) ( VISO Project ) ( World Padel Tour )

TALKS

2015 FIU
DHUB (Barcelona)

2016 OFFF CDMX
Mexico City

2016 OFFF Cincinnati
Cincinnati (USA)

2016 Behance
Sala Moritz (Barcelona)

2016 OFFF Barcelona
DHUB (Barcelona)

2016 Talk
IDEP Universitat
(Barcelona)

2017 The Creative Awards
Fàbrica Damm
(Barcelona)

2017 Blanc Festival
Casino del Poble Nou
(Barcelona)

2017 Plug & Play
Porto

2017 Fete pour l’image
L’Ille (France)

ACKNOWLEDGMENTS

( Carmen Galán, mi todo ) ( A Carlos Román Alcaide, por abrir puertas juntos con nuestro primer proyecto, sin el cual hoy no estaría aquí ) ( To Brynn and Marta, for the extraordinary projects and for being a dream team ) (A l’Oliver Montiel, per pensar-me sempre ) ( A Javiera Delgado Levinieri sin la cual mi continuidad no hubiera sido tan perfecta ) ( A Inés Asens De Ramón por aportar tanto y por volver a ser conjunto ) ( Xènia López Ortiz per formar part ) ( Olivia Duffin per ajudar-nos a publicar ) ( To the more than three hundred clients who have trusted us to tailor their projects, and continue to do so )

CREDITS

Design by PIFARRÉ–VALLEJO Studio
Code and Development: PIFARRÉ–VALLEJO Studio

Mirch

CAT Identitat gràfica per a Mirch, un restaurant indi nombrat a partir de la paraula "picant" en hindi. La gràfica gira al voltant d’una tipografia punxeguda, una paleta de colors vibrant i il·lustracions d’animals que piquen, traslladant la sensació del picant a un llenguatge gràfic desenfadat. El tagline Indian Garito busca reforçar la idea d'un espai informal i sense pretensions. El projecte inclou packaging, marxandatge, disseny i programació web, així com una varies aplicacions de marca.

ESP Identidad gráfica para Mirch, un restaurante indio cuyo nombre proviene de la palabra "picante" en hindi. La gráfica gira en torno a una tipografía afilada, una paleta de colores vibrante e ilustraciones de animales que pican, trasladando la sensación del picante a un lenguaje gráfico desenfadado. El tagline Indian Garito busca reforzar la idea de un espacio informal y sin pretensiones. El proyecto incluye packaging, merchandising, diseño y programación web, así como varias aplicaciones de marca.

ENG Visual identity for Mirch, an Indian restaurant named after the Hindi word for “spicy”. Built around a sharp typography, vibrant colours and illustrations of stinging and biting animals, the identity translates the sensation of spice into a playful graphic language. Reinforcing this character, the tagline Indian Garito playfully combines the idea of a casual, no-frills Spanish hangout with the restaurant’s Indian roots. The project included packaging, merchandise, website design and development, and a wide range of brand applications.

The Boss
Ivan Surinder Chitra

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