P-V.ⓢ specializes in editorial design, brand identity, art direction, and digital presence (web and social media). Our goal is to create projects that reflect each brand’s values and communication needs. Through a conceptual research, we develop distinctive, recognizable, and honest graphic design solutions.

PIFARRÉ—VALLEJO is the design studio of Adrià Pifarré Vallejo. His career began in 2011 when he co-founded the project No más tuppers de mamá alongside Carlos Román. Following the success of this venture, in 2014, they partnered with other designers to establish Outro Studio. During this time, they worked with clients such as Etnia Barcelona, Nike, Ajuntament de Barcelona, Pull&Bear… taking on roles as a graphic designer and art director, leading projects and teams, and managing productions for over 300 projects. He also had the opportunity to give lectures and workshops in countries such as the United States, Mexico, France, and Portugal. In 2018, Outro concluded its operations, marking a turning point in Adrià’s career. He transitioned into freelance work and founded his own studio, collaborating with clients like The Issue Ten, Hercules Universal, VISO Project, Ajuntament de Barcelona, ICUB, Desigual, Rare Beauty, Christie’s… In parallel, in 2020, he began teaching at LCI University and Labasad, where he mentors students in editorial, project development and final degree projects.

Blanc Festival IX

CAT Identitat gràfica per a Blanc! Festival: Novè de Barcelona, Primer de Madrid i Tercer de València. Prenent com a referència la nomenclatura monàrquica i els seus sistemes heràldics, el projecte es construeix al voltant de la creació d’escuts personalitzats per als ponents i participants del festival mitjançant una reinterpretació fidel dels símbols, figures i convencions pròpies de l’heràldica tradicional. La publicació editorial funcionava tant com a programa del festival com a guia per crear la teva pròpia heràldica, incloent plantilles d’escuts, il·lustracions i tot un sistema de construcció.

ESP Identidad gráfica para Blanc! Festival: Noveno de Barcelona, Primero de Madrid y Tercero de Valencia. Tomando como referencia las nomenclaturas monárquicas y sus sistemas heráldicos. El proyecto se construyó en torno a la creación de escudos personalizados para los ponentes y participantes del festival mediante una reinterpretación fiel de los símbolos, figuras y convenciones propias de la heráldica tradicional. La publicación editorial funcionaba tanto como programa del festival como guía para crear tu propia heráldica, incluyendo plantillas de escudos, ilustraciones y todo el sistema de construcción.

ENG Graphic identity for Blanc! Festival: Ninth of Barcelona, First of Madrid and Third of Valencia. Referencing the naming traditions of monarchs and their heraldic systems, the project was built around the creation of bespoke coats of arms for the festival’s speakers and participants through a faithful reinterpretation of traditional heraldic symbols, figures and conventions. The accompanying publication functioned both as the festival programme and as a guide for creating your own heraldry, featuring shield templates, illustrations... a whole construction system.

( Brand Identity ) ( Editorial ) ( Type Design )

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